by John Alexander | Mar 15, 2016 | Content Marketing |
One of the seemingly biggest obstacles for some people seems to be a concern over how difficult it is to write useful, compelling Web copy. In all of the various SEO Workshops that I have taught over the years, there is usually at least one person in class who... 
by John Alexander | Nov 13, 2015 | Content Marketing, Keyword Research |
How To Raise Your Creative Edge For Exploring Hot Topical Niches From time to time when you are doing your keyword research, you probably come across some very “hot” or busy trends. What I want to share with you today is an easy way that you can begin... 
by John Alexander | Oct 16, 2015 | Content Marketing |
By now you have likely understood that one of the most important elements in writing more engaging copy, is the focus that most writers place on creating a catchy headline. Here are 8 techniques that professional writers use: 1. The Numbered Headline This is where you... 
by John Alexander | Oct 10, 2015 | SEO |
The simplest way of explaining why reverse engineering a Google algorithm is a false idea, (regardless of how good the pitch sounds) is that it simply cannot be done, it has never been done and it never will be done. But the most important thing you need to know... 
by John Alexander | Sep 22, 2015 | Web Design |
One of the very early lessons I learned in working with my SEO clients was the tremendous power of using the right types of web images. Years ago, Michael Campbell taught me about the importance of using just the right types of images to engage and compel visitors to... 
by John Alexander | Sep 4, 2015 | Rant |
The following article is an excerpt reproduced with permission of SEO Master Instructor Fabian Lim, the author of the book Click! Work Anytime, Live Anywhere. Fabian also conducts the Search Engine Academy Workshops for Singapore, Malaysia and Indonesia. Choose To Be... 
by John Alexander | Aug 28, 2015 | SEO |
Today I wanted to share a few favorite SEO tips for quickly tapping into excellent keywords using the SEM RUSH data and Wordtracker. It is not always a great idea to spend hundreds of hours looking for the ideal keywords (although some people do.) Instead, you want... 
by John Alexander | Aug 21, 2015 | Events |
By now, I am sure most of our readers and past SEO student Graduates are very familiar with the extraordinary work of our dear friend and colleague the Late Michael Marshall. Michael was one of the most profound educators in the areas of SEO, artificial intelligence,... 
by John Alexander | Aug 11, 2015 | SEO |
The phrase “lateral thinking” means the ability to solve a problem using an indirect solution and a creative approach. The ability to use a type of reasoning that is not immediately obvious and involves ideas that may not be applied using a more... 
by John Alexander | Jul 24, 2015 | Content Marketing |
One of the biggest challenges for many amateur content creators is coming up with brand new creative ideas for writing fresh and compelling content. Sometimes even professional writers have difficulty just getting started. So if you are “feeling stuck” and... 
by John Alexander | Jul 14, 2015 | Workshops |
A New 5 Day Adventure With Immersion Learning In Las Vegas What is “Immersion learning?” Immersion learning is best described as a process where the student learns new skills with deep, mental involvement. There is no simpler way to impart a skillset than... 
by John Alexander | Jun 8, 2015 | SEO |
This week, I thought I would share just a few of the more “not so obvious” ranking influences. Someone recently asked me why their competitor’s site was showing up with higher visibility in the organic rankings than their Web site, in spite of the... 
by John Alexander | Jun 2, 2015 | Content Marketing |
As we are growing up and being educated in school, we are taught some of the important aspects of writing like subject and predicates, Nouns, verbs and the basics of sentence structure. However, we are never really taught how to write dialog in a way that reads well,... 
by John Alexander | Jun 1, 2015 | SEO |
Here is a Periodic Table Of SEO Success Factors (Courtesy of Search Engine Land) Please click the image to enlarge…. 
by John Alexander | May 28, 2015 | Content Marketing |
We have already talked about the importance of your article headings or Titles. I’ve given you a few tips to think about in order to pack more emotional punch into your headlines in parts 1 and 2 of this series. In next week’s post, I’m going to be... 
by John Alexander | May 27, 2015 | Workshops |
Great News For Ontario Residents: This will be of primary interest to anyone living within Ontario Canada, who has always wanted to attend a hands-on SEO Workshop in Toronto, but has had difficulty coming up with the SEO Workshop Tuition. Search Engine Academy Toronto... by John Alexander | May 26, 2015 | Workshops |
It’s John Alexander here with a good news update which may be of interest to our readers. I have been asked by a few of our SEO alumni graduates, friends and past students, when the next time I will be personally be attending one of our SEO Workshops. The last... by John Alexander | May 26, 2015 | Content Marketing |
This week we’ll examine a few tips and tactics for improving your headlines so that they will attract more notice. Before I get into a few headline writing tips, I would like to share a little about the very first time that I learned how powerful changing just a... by John Alexander | May 24, 2015 | Article Marketing, Blogging, Content Marketing, Search Engine Optimization Training, SEO, SEO Blogging, Web Design |
While I have often taught on the subject of Search Engine Optimization and Social Media over the last few years, I thought I’d begin a new series of posts on a topic that can help with your SEO, but it’s not limited to just about that either. Since Google... 
by John Alexander | Oct 8, 2014 | Google Analytics, Google Plus, Google Webmaster Tools, Insights for Search, Local Search, Misc, Mobile Marketing, News, Pay Per Click, SEO, SEO Blogging, Video for SEO, Web Design, WordTracker, Workshops |
Everyone loves useful Internet Marketing tools that are 100% free or better known as “freeware.” I’ll keep this post really short then. Below is a useful one stop, page where you can download literally all types of free tools. Just a Few Examples... 
by John Alexander | Oct 2, 2014 | Adwords, Content Marketing, Google Plus, Google Webmaster Tools, Insights for Search, Link Building, Local Search, Meta Tags, Mobile Marketing, Pay Per Click, Press Releases, SEO, SEO Blogging, Video for SEO, Web Design, WordTracker, Workshops |
Internet Marketing Question (True or False) – Can You Reverse Engineer An Algorithm? The True Answer is False: You Cannot Reverse Engineer An Algorithm. Why: Because it is impossible. The simplest way of explaining this (regardless of how good the pitch sounds)... 
by John Alexander | Sep 30, 2014 | Content Marketing, Duplicate Content, Events, Google Analytics, Google Plus, Google Webmaster Tools, Link Building, Local Search, Meta Tags, Mobile Marketing, PR Web, Press Releases, SEO, SEO Blogging |
When was the last time you really did any original brainstorming for your business? The next time you plan to do some SEO, I want you to also do some creative brainstorming or creative exercises for your Internet Marketing business. Remember a few of these tips. 1. If... 
by John Alexander | Sep 26, 2014 | Content Marketing, Duplicate Content, Google Analytics, Google Plus, Google Webmaster Tools, Insights for Search, Local Search, Mobile Marketing, Mobile SEO, News, Pay Per Click, PR Web, Press Releases, SEO, SEO Blogging, Video for SEO, Web Design, WordPress, WordTracker, Workshops |
One of my favorite Internet Marketing topics is the subject of keyword forensics. Remember that when you are looking for the best windows of opportunities in your keyword research, learn to dig just a little more deeper than the surface. Instead of looking only at... by John Alexander | Sep 23, 2014 | Adwords, Content Marketing, Google Plus, Google Webmaster Tools, Insights for Search, Link Building, Local Search, Mobile Marketing, Panda Canonicalization, Pay Per Click, PR Web, Press Releases, SEO, SEO Blogging, Web Design, Workshops |
Practice SEO Wisdom First Not Later – Your Clients Will Thank You As I recently spoke about the smartest ways to start up your own SEO business and I often get a few questions, so let’s take a second to answer a few of the most common ones here. Question:... by John Alexander | Sep 19, 2014 | Content Marketing, Local Search, Misc, Mobile Marketing, SEO, SEO Blogging, Video for SEO, Workshops |
At the Search Engine Academy, many of our SEO Graduates often will decide to start their own new business as an SEO Professional and serving clients. Have you given much thought to how you will present your new business services as unique and different from... by John Alexander | Sep 16, 2014 | Article Marketing, Content Marketing, Duplicate Content, Events, Google Analytics, Google Plus, Google Webmaster Tools, Insights for Search, Link Building, Local Search, Meta Tags, Mobile Marketing, Mobile SEO, Panda Canonicalization, Pay Per Click, PR Web, Press Releases, SEO, SEO Blogging, Video for SEO, Web Design, WordTracker, Workshops |
If there is one thing that you must be getting tired of seeing in the Internet Marketing world, it is those e-mails where someone is offering you their cut and paste strategy so that you can become the next millionaire. I personally must get at least 8 to 10 offers... by John Alexander | Sep 11, 2014 | Adwords, Content Marketing, Duplicate Content, Events, Google Analytics, Google Plus, Google Webmaster Tools, Insights for Search, Link Building, Local Search, Meta Tags, Mobile Marketing, Mobile SEO, Panda Canonicalization, Pay Per Click, PR Web, Press Releases, SEO, SEO Blogging, Video for SEO, WordPress, WordTracker, Workshops |
As we are quickly moving into the month of September now, our hands-on SEO Mastery Workshops Are bookingaAgain. The purpose I am writing today, is to let you know about alternative training options for Internet Marketing – Just in case you are unable to attend... by John Alexander | Aug 19, 2014 | Insights for Search, Local Search, Misc, Mobile SEO, Pay Per Click, SEO, SEO Blogging, Video for SEO |
Amazingly enough I actually received 2 extortion e-mails yesterday which were sent to the Search Engine Academy. I thought it may make an interesting SEO case study so I am including the form e-mail message below. John Alexander —————... by John Alexander | Jul 31, 2014 | Adwords, Content Marketing, Duplicate Content, Google Analytics, Google Plus, Google Webmaster Tools, Insights for Search, Link Building, Local Search, Meta Tags, Mobile Marketing, Mobile SEO, News, Panda Canonicalization, SEO, SEO Blogging, Workshops |
This week, I wanted to introduce you to a new Internet Marketing article which was written by Mr. Bob Walton who has generously shared a few thoughts from down North Carolina way. Best wishes, John Alexander PS: I hope you enjoy the read as much as I did.... by John Alexander | Jul 3, 2014 | Article Marketing, Content Marketing, Duplicate Content, Google Analytics, Insights for Search, Local Search, Meta Tags, Mobile Marketing, Mobile SEO, News, SEO, SEO Blogging, Web Design, Workshops |
I often suggest that for the new SEO training graduate, you are smart to build a couple of projects for yourself, before you begin taking on client work (assuming that’s what you want to do eventually.) Why Start By Building My Own Projects? The reason why is so... by John Alexander | Jun 26, 2014 | Article Marketing, Events, Google Analytics, Google Plus, Insights for Search, Local Search, Mobile SEO, News, SEO, SEO Blogging, Web Design, Workshops |
From time to time, I get asked about how I ever got started in the world of Search Engine Optimization training. I am convinced that God in His great wisdom, always has a plan in mind for us and as we look to Him and expect good things to happen, we will eventually... by John Alexander | Jun 10, 2014 | Article Marketing, Content Marketing, Duplicate Content, Google Analytics, Google Plus, Google Webmaster Tools, Insights for Search, Local Search, Meta Tags, Mobile Marketing, Mobile SEO, News, PR Web, Press Releases, SEO, SEO Blogging, Video for SEO, Web Design, Workshops |
I often write about what it’s like to experience a hands-on, live, SEO Mastery Workshop. If you have never attended a Search Engine Academy workshop, it’s important to understand all of the differences between the workshops and a more traditional seminar.... by John Alexander | Jun 6, 2014 | Article Marketing, Content Marketing, Duplicate Content, Google Analytics, Google Webmaster Tools, Insights for Search, Local Search, Meta Tags, Mobile Marketing, Mobile SEO, Pay Per Click, Press Releases, SEO, SEO Blogging, Video for SEO, WordPress, Workshops |
Today I’m writing this article to let readers know how they can tap into exceptional Internet advice even when they cannot attend a Search Engine Academy workshop. This post is actually not about the Search Engine Academy at all but another type of consultation... by John Alexander | May 2, 2014 | SEO |
With respect to SEO and Internet Marketing, the biggest challenge that many Webmasters have to making high performance improvements to their Web site is really just in getting started. For some folks, they seem to wait forever and never seem to be able to get started.... by John Alexander | Apr 8, 2014 | Content Marketing, Misc |
Many of the lessons taught at Search Engine Academy involve the process of creativity. The first thing to realize is that, whether you are more analytical or more creative, both thinking styles are important. Not just for writing, but for enhancing any type of... by John Alexander | Dec 11, 2013 | Article Marketing, Content Marketing, Insights for Search, Local Search, Misc, Mobile Marketing, Pay Per Click, PR Web, Press Releases, SEO, SEO Blogging |
If you have ever attended one of our Search Engine Academy SEO training classes before, you’ll know the importance of compelling your readers to respond by using a bulleted list of benefits within your Web copy. Today, I thought I’d review with you the the... by John Alexander | Oct 1, 2013 | Misc, PR Web, Press Releases, SEO, SEO Blogging, WordPress, Workshops |
Special Persuasive Writing Webinar – October 10, 2013 at 1PM EST If you have ever felt like you had a case of “writers block” while sitting there staring at a blank page, then this Webinar is a perfect solution for you. Just exactly how do you get a... by John Alexander | Sep 23, 2013 | SEO, WordTracker |
Join me for a 1 hour private Keyword Research Webinar on Sept. 26th at 1PM My 5 Secret Root Word “Styles” for Performing Keyword Forensics for Internet Marketing with John Alexander If you have ever studied with us at the Search Engine Academy, then... by John Alexander | Jun 6, 2013 | Insights for Search, Misc, News |
When it comes to effective Internet Marketing, have you ever wished there was some way to calibrate or measure the effectiveness of your Web site based on what visitors actually see and experience? Here are a few important questions to consider: ◾ How much of your... by John Alexander | May 31, 2013 | Google Analytics, Google Webmaster Tools, Insights for Search, Link Building, Local Search, Mobile Marketing, SEO, SEO Blogging |
Here at the Search Engine Academy in private consultations with some Search Engine Optimizers I am always amazed at how many people feel it’s necessary to hype things up in order to sell their search engine placement services. Selling hyped up claims or setting... 