by John Alexander | Nov 13, 2015 | Content Marketing, Keyword Research |
How To Raise Your Creative Edge For Exploring Hot Topical Niches From time to time when you are doing your keyword research, you probably come across some very “hot” or busy trends. What I want to share with you today is an easy way that you can begin... by John Alexander | Oct 16, 2015 | Content Marketing
By now you have likely understood that one of the most important elements in writing more engaging copy, is the focus that most writers place on creating a catchy headline. Here are 8 techniques that professional writers use: 1. The Numbered Headline This is where you... by John Alexander | Oct 10, 2015 | SEO
The simplest way of explaining why reverse engineering a Google algorithm is a false idea, (regardless of how good the pitch sounds) is that it simply cannot be done, it has never been done and it never will be done. But the most important thing you need to know... by John Alexander | Sep 22, 2015 | Web Design
(Editor’s note: Since John published this post some things have changed, although these principles are still valid. The one thing that has changed is the rise of royalty trolls. They make it a bit dangerous to source images just using a Google search, so keep... 
by John Alexander | Aug 21, 2015 | Events
By now, I am sure most of our readers and past SEO student Graduates are very familiar with the extraordinary work of our dear friend and colleague the Late Michael Marshall. Michael was one of the most profound educators in the areas of SEO, artificial intelligence,... 
by John Alexander | Aug 11, 2015 | SEO
The phrase “lateral thinking” means the ability to solve a problem using an indirect solution and a creative approach. The ability to use a type of reasoning that is not immediately obvious and involves ideas that may not be applied using a more... 
by John Alexander | Jul 24, 2015 | Content Marketing
One of the biggest challenges for many amateur content creators is coming up with brand new creative ideas for writing fresh and compelling content. Sometimes even professional writers have difficulty just getting started. So if you are “feeling stuck” and... by John Alexander | Jun 8, 2015 | SEO
This week, I thought I would share just a few of the more “not so obvious” ranking influences. Someone recently asked me why their competitor’s site was showing up with higher visibility in the organic rankings than their Web site, in spite of the... 
by John Alexander | Jun 1, 2015 | SEO
Here is a Periodic Table Of SEO Success Factors (Courtesy of Search Engine Land) Please click the image to enlarge…. by John Alexander | May 28, 2015 | Content Marketing |
We have already talked about the importance of your article headings or Titles. I’ve given you a few tips to think about in order to pack more emotional punch into your headlines in parts 1 and 2 of this series. In next week’s post, I’m going to be... by John Alexander | May 26, 2015 | Content Marketing
This week we’ll examine a few tips and tactics for improving your headlines so that they will attract more notice. Before I get into a few headline writing tips, I would like to share a little about the very first time that I learned how powerful changing just a... by John Alexander | May 24, 2015 | Article Marketing, Blogging, Content Marketing, Search Engine Optimization Training, SEO, SEO Blogging, Web Design
While I have often taught on the subject of Search Engine Optimization and Social Media over the last few years, I thought I’d begin a new series of posts on a topic that can help with your SEO, but it’s not limited to just about that either. Since Google... by John Alexander | Sep 30, 2014 | Content Marketing, Duplicate Content, Events, Google Analytics, Google Plus, Google Webmaster Tools, Link Building, Local Search, Meta Tags, Mobile Marketing, PR Web, Press Releases, SEO, SEO Blogging
When was the last time you really did any original brainstorming for your business? The next time you plan to do some SEO, I want you to also do some creative brainstorming or creative exercises for your Internet Marketing business. Remember a few of these tips. 1. If... by John Alexander | Sep 23, 2014 | Adwords, Content Marketing, Google Plus, Google Webmaster Tools, Insights for Search, Link Building, Local Search, Mobile Marketing, Panda Canonicalization, Pay Per Click, PR Web, Press Releases, SEO, SEO Blogging, Web Design, Workshops
Practice SEO Wisdom First Not Later – Your Clients Will Thank You As I recently spoke about the smartest ways to start up your own SEO business and I often get a few questions, so let’s take a second to answer a few of the most common ones here. Question:... by John Alexander | Sep 16, 2014 | Article Marketing, Content Marketing, Duplicate Content, Events, Google Analytics, Google Plus, Google Webmaster Tools, Insights for Search, Link Building, Local Search, Meta Tags, Mobile Marketing, Mobile SEO, Panda Canonicalization, Pay Per Click, PR Web, Press Releases, SEO, SEO Blogging, Video for SEO, Web Design, WordTracker, Workshops
If there is one thing that you must be getting tired of seeing in the Internet Marketing world, it is those e-mails where someone is offering you their cut and paste strategy so that you can become the next millionaire. I personally must get at least 8 to 10 offers... by John Alexander | Jul 3, 2014 | Article Marketing, Content Marketing, Duplicate Content, Google Analytics, Insights for Search, Local Search, Meta Tags, Mobile Marketing, Mobile SEO, News, SEO, SEO Blogging, Web Design, Workshops
I often suggest that for the new SEO training graduate, you are smart to build a couple of projects for yourself, before you begin taking on client work (assuming that’s what you want to do eventually.) Why Start By Building My Own Projects? The reason why is so... by John Alexander | Jun 26, 2014 | Article Marketing, Events, Google Analytics, Google Plus, Insights for Search, Local Search, Mobile SEO, News, SEO, SEO Blogging, Web Design, Workshops |
From time to time, I get asked about how I ever got started in the world of Search Engine Optimization training. I am convinced that God in His great wisdom, always has a plan in mind for us and as we look to Him and expect good things to happen, we will eventually... by John Alexander | Oct 1, 2013 | Misc, PR Web, Press Releases, SEO, SEO Blogging, WordPress, Workshops
Special Persuasive Writing Webinar – October 10, 2013 at 1PM EST If you have ever felt like you had a case of “writers block” while sitting there staring at a blank page, then this Webinar is a perfect solution for you. Just exactly how do you get a... by John Alexander | Sep 23, 2013 | SEO, WordTracker
Join me for a 1 hour private Keyword Research Webinar on Sept. 26th at 1PM My 5 Secret Root Word “Styles” for Performing Keyword Forensics for Internet Marketing with John Alexander If you have ever studied with us at the Search Engine Academy, then... by John Alexander | Jun 6, 2013 | Insights for Search, Misc, News
When it comes to effective Internet Marketing, have you ever wished there was some way to calibrate or measure the effectiveness of your Web site based on what visitors actually see and experience? Here are a few important questions to consider: ◾ How much of your... by John Alexander | May 31, 2013 | Google Analytics, Google Webmaster Tools, Insights for Search, Link Building, Local Search, Mobile Marketing, SEO, SEO Blogging
Here at the Search Engine Academy in private consultations with some Search Engine Optimizers I am always amazed at how many people feel it’s necessary to hype things up in order to sell their search engine placement services. Selling hyped up claims or setting... by John Alexander | Jan 18, 2013 | 301 Redirects, Google Analytics, Google Webmaster Tools, Insights for Search, Link Building, Local Search, SEO, SEO Blogging, Video for SEO, Workshops
If you want the benefit of search engine optimization (SEO) but just don’t have the time, or inclination, to learn how to do it or to spend the time doing it yourself, you don’t have to miss out. You can hire search engine optimization experts to do it all... by John Alexander | Dec 11, 2012 | Marketing, Search Engine Optimization Training
More and more people are turning to the internet for their needs, and businesses are following suit. We live in a society where your businesses that do not have a presence on the internet lose out on a lot of potential new business opportunities. This opens up a great... by John Alexander | Nov 19, 2012 | Content Marketing, Misc, Rant, SEO, Workshops
How do you achieve your fullest potential in Internet Marketing on the Web? First take a look at this SEO Workshop from last week (over in Asia:) Fabian just completed his 5 Day hands-on SEO Workshop last week with his largest group of SEO student graduates ever! I... by John Alexander | Nov 5, 2012 | 301 Redirects, Adwords, Content Marketing, Duplicate Content, Events, Google Analytics, Google Webmaster Tools, Insights for Search, Link Building, Local Search, Mobile Marketing, News, Pay Per Click, PR Web, Press Releases, SEO
For November, we are pleased to announce our newest and freshest upgrades to the SEO Mastery Workshop live training program around the the globe. I thought it might be appropriate to give you a first hand look at many of the newest subjects to be included at all of... by John Alexander | Sep 28, 2012 | Insights for Search, Local Search, SEO, SEO Blogging, Video for SEO
Let’s start with a definition of niche … 1. A recess in a wall, as for holding a statue. 2. A cranny, hollow, or crevice, as in a rock. 3. A situation or activity specially suited to a person’s abilities or character. Finding a niche is important whether... by John Alexander | Sep 13, 2012 | Keyword Research, SEO
Trellian Keyword Discovery is a feature-loaded keyword research resource. You likely have already realized that manually looking for the best keywords can be a rather tedious task. That’s why there are tools out there to help you save hundreds of hours of time... by John Alexander | Jul 20, 2012 | Misc, Rant
While it’s true that some people find some challenges tapping into their own creative thinking,the good news is that no matter where you are now, with a little practice literally anyone can become more creative if they practice brainstorming. Whether you are... by John Alexander | May 29, 2012 | WordTracker |
Keyword Research – Using Wordtracker’s New Tool to Find Audience Behavior and Interests One of the strengths of Wordtracker, is being able to chose one or two action related words to explore a searching audience’s interests. While the old approach to... by John Alexander | May 25, 2012 | SEO, WordTracker |
Let’s start with a look at how Wordtracker’s Keyword Research filters can help us tap into some quick observations on search phrase usage. To review my previous keyword research article, see this page. First we want to dip into the “quick... by John Alexander | Apr 24, 2012 | WordTracker |
I am pleased to say that Wordtracker, the keyword research tool has begun to finally incorporate some improvements just recently. I am writing this newest post in follow up to my earlier Search Engine Academy post from back in January 2012. I’ll explain why... by John Alexander | Jan 9, 2012 | SEO, WordTracker |
New Wordtracker Tool is on Shaky Ground for Accuracy What Happened to Wordtracker? Speaking as one of Wordtracker’s biggest fans for over 10 years now, I’ve just had a look at their latest new keyword research tool. As we all know in the SEO world, keyword... by John Alexander | Jan 4, 2012 | WordTracker |
Examine A Few Huge Hot Keywords Around the Android Smartphone These observations will be of primary interest for companies attempting to obtain organic visibility around a smartphone product like the Android. The results I am publishing here come from...