by Beth Kahlich | Jun 13, 2016 | Social Media |
Combined with the pace of social media today and the need for even more compelling content, there are major advantages to social media scheduling – planning your posts ahead of time. Fortunately, there are many tools available to do just that. Social media... 
by Beth Kahlich | Apr 11, 2016 | Keyword Research, Lead Generation |
Back in September I wrote a popular blog post about how Ubersuggest is a great free Google keyword research tool. In the meantime, Ubersuggest has totally re-worked the tool – and it’s still free! But how does it stack up against the ever-popular Google AdWords... 
by Beth Kahlich | Mar 9, 2016 | Insights for Search, SEO |
Are you a company in the business-to-business space who thinks marketing online isn’t going to work for you? Maybe you want to increase your ranking on Google, but feel it’s impossible to beat your competition. Read More About Webpage Rankings Back in... 
by Beth Kahlich | Feb 9, 2016 | Search Engine Optimization Training |
A peek at even more changes on the horizon this year Just when you thought you had seen everything you could expect to change in digital marketing this year – think again! We’ve got more changes coming your way that could make our lives easier, better, and more... 
by Beth Kahlich | Sep 7, 2015 | Content Marketing, Keyword Research |
Search Engine Academy is big on showing folks how it can be easier to rank better for long tail keywords. There are some free long tail keyword research tools out there, but one in particular is fun to use, and it actually shows some good phrases to investigate... 
by Beth Kahlich | Jul 28, 2015 | Content Marketing |
It often feels like we have taken the terms ‘ROI’ and ‘value’ a bit too far in our times. Everything needs to be analyzed, measured and reported on to prove it’s worth. Ever wondered—what’s the ROI of your mom? Or your faith? Or even your dog? How many hugs do you... by Beth Kahlich | Feb 26, 2014 | Content Marketing, SEO Blogging |
If you’ve been using lots of guest blogging in your SEO, you might want to rethink your strategy a little. Matt Cutts, head of Google’s Webspam team, recently wrote a blog post about guest blogging and how it can hamper your efforts to win the rankings race. The... by Beth Kahlich | Jan 29, 2014 | Local Search, SEO |
Many businesses with a locally based market miss the chance to optimize effectively for local search engine rank. Often they put too much focus on main keyword terms and ignore the fact that not using long-tail keywords can mean losing out on potential traffic from... by Beth Kahlich | Jan 8, 2014 | Content Marketing, SEO |
There is nothing worse than receiving a notification from a site visitor that your site has been flagged as spam or malicious. After all, you spend hours creating unique content, link building, and generally making sure your website is perfect. But that flag can cause... by Beth Kahlich | Dec 6, 2013 | Misc, News |
When searching about travel, hotels and accommodation, restaurants or attractions on the web, one of the most important factors is reviews. Trip Advisor (my personal favorite) is a big player in this arena and now Bing has integrated TripAdvisor more closely within... by Beth Kahlich | Nov 23, 2012 | Misc, SEO |
What Does SEO Mean? In today’s post, I’d like to pause to discuss why SEO is important for business, particularly online marketing. Often we need a concrete example to see the need of the great classes offered by the Search Engine Academy. As a sample, I’d like to... by Beth Kahlich | Oct 23, 2012 | Google Webmaster Tools, Link Building, SEO |
“With Great Power Comes Great Responsibility.” We know that’s Spiderman’s motto but now we can easily apply that to the new Google Webmaster Disavow Links Tool. Disavow Links? What does that mean? Well if you know a little about Search Engine Optimization you know...