by Beth Browning | Sep 2, 2014 | Content Marketing, Google Plus, Insights for Search |
Wow, what kind of timing is that? Just last week I wrote a post about the reasons that Google Authorship is still worthwhile and a few days later John Mueller of Google Webmaster Tools announced that authorship will no longer be used by Google to track data or display... by Beth Browning | Aug 26, 2014 | Content Marketing, Google Plus, SEO
The dust seems to be settling a bit after the rather unsettling news that Google removed author profile pictures and circle count from search results in late June. According to John Mueller’s post about this topic, the decision was in support of an effort to... by Beth Browning | Jun 3, 2014 | Google Analytics, Google Webmaster Tools
In my last post we reviewed some ways that Google Webmaster Tools can really come in handy when it comes to understanding what search queries are driving traffic to which landing pages. Of course there is one thing missing from this view which is the performance of... by Beth Browning | May 28, 2014 | Google Webmaster Tools |
One of the big challenges for businesses today is in understanding what topics or keywords are driving organic traffic to their website. Most of us are painfully aware of the fact that Google is no longer sending keyword data to Google analytics if the searcher is... by Beth Browning | Apr 4, 2014 | SEO
Phew! We’re almost there, today is the final post in the introduction to Google Plus. So far we’ve reviewed Google plus basic features, Google Authorship, how Google plus works with SEO, and today I’m going to provide you with some tips on how to... by Beth Browning | Apr 1, 2014 | SEO |
Google Plus has many features that don’t exist on other social networking platforms and it comes with the opportunity to verify your Google Authorship and the associated benefits. In part three of this series, we’re going to talk about Google Plus and... by Beth Browning | Mar 28, 2014 | Content Marketing, SEO |
Last time I reviewed some of the features of Google Plus and a few of the ways that it’s different from Facebook. So you may be asking, “aside from all of the really cool features offered on the platform why would anyone want to be a part of Google... by Beth Browning | Mar 24, 2014 | SEO
What is Google Plus? Is it a social media platform that’s a threat to Facebook or is there more to it than that? There’s a lot of confusion around Google Plus, Google Authorship, and how they fit into an SEO strategy. This is the first of a four part... by Beth Browning | Dec 23, 2013 | Content Marketing, Insights for Search, News, SEO |
Just the other day I was thinking about the relationship between social media and search engine optimization. I have to confess that I often-times feel like being active in the social-sphere is more of a burden than a blessing. After all, it’s hard work, takes... by Beth Browning | Nov 27, 2013 | SEO
One thing I’ve noticed is that a lot of SEO agencies only provide metrics that compare the current month’s results with the previous month. In my experience this can result in a problem remaining undetected for far too long. It may mean that your organic... by Beth Browning | Jul 10, 2013 | Adwords |
Last time I wrote about the awesomeness of Google Webmaster Tools and how the reports can help you fine tune your website and improve it’s performance. One of the things I mentioned was that it’s a great idea to connect your Webmaster Tools Account with... by Beth Browning | Jul 8, 2013 | Google Webmaster Tools
A lot people have heard of Google Analytics, but not Google Webmaster Tools. Google Webmaster Tools used to be the only way to gain insight into how your website was performing in natural search. Google does a pretty good job of listening to their users and so a few... by Beth Browning | Apr 26, 2013 | Content Marketing, SEO |
The interest in Google Authorship is rising almost as fast as the increase of usage of mobile devices to browse websites and search the internet. It got off to a slow start, but the adoption rate among search engine optimization and social media marketing... by Beth Browning | Apr 12, 2013 | Content Marketing, Duplicate Content, Press Releases
SEO Duplicate Content Options In my last post, “Beyond the Optimized Press Release – What is the Media Looking for?,” I described the key components of a newsroom and shared some tips for making sure your website is media friendly. At the Search Engine... by Beth Browning | Mar 29, 2013 | Adwords, Pay Per Click
Now that we’ve completed some initial research, it’s finally time to set up our first Google AdWords campaign. Keep in mind that running a keywords bucket test is one more step toward establishing our overall campaign strategy. You’ve done your... by Beth Browning | Nov 16, 2012 | Adwords
Welcome to Part 2 of the Google AdWords Series. Profit from Pay Per Click – Part 1, reviewed information about what Google AdWords is and how it can be a great tool for businesses of all sizes to drive traffic, generate sales, and acquire customers. Part 2...