by Beth Browning | Sep 2, 2014 | Content Marketing, Google Plus, Insights for Search |
Wow, what kind of timing is that? Just last week I wrote a post about the reasons that Google Authorship is still worthwhile and a few days later John Mueller of Google Webmaster Tools announced that authorship will no longer be used by Google to track data or display... by Beth Browning | Aug 26, 2014 | Content Marketing, Google Plus, SEO |
The dust seems to be settling a bit after the rather unsettling news that Google removed author profile pictures and circle count from search results in late June. According to John Mueller’s post about this topic, the decision was in support of an effort to... by Beth Browning | Jul 25, 2014 | Content Marketing, Video for SEO |
It was exciting to have the opportunity to interview Jeremy Vest, founder and CEO of Vidpow. Jeremy is a leading expert in internet marketing and specializes in teaching video marketing to YouTube users and businesses. It’s true that videos can help increase... by Beth Browning | Jun 18, 2014 | Insights for Search, News, SEO |
Great news from the from the team at the Search Engine Academy! Instructor Steve Scott has been working hard with his contacts at SEMrush, a leading provider of advanced research and analytical tools for SEO and SEM professionals to establish a strategic partnership... by Beth Browning | Jun 3, 2014 | Google Analytics, Google Webmaster Tools |
In my last post we reviewed some ways that Google Webmaster Tools can really come in handy when it comes to understanding what search queries are driving traffic to which landing pages. Of course there is one thing missing from this view which is the performance of... by Beth Browning | May 28, 2014 | Google Webmaster Tools |
One of the big challenges for businesses today is in understanding what topics or keywords are driving organic traffic to their website. Most of us are painfully aware of the fact that Google is no longer sending keyword data to Google analytics if the searcher is... by Beth Browning | Apr 4, 2014 | SEO |
Phew! We’re almost there, today is the final post in the introduction to Google Plus. So far we’ve reviewed Google plus basic features, Google Authorship, how Google plus works with SEO, and today I’m going to provide you with some tips on how to... by Beth Browning | Apr 1, 2014 | SEO |
Google Plus has many features that don’t exist on other social networking platforms and it comes with the opportunity to verify your Google Authorship and the associated benefits. In part three of this series, we’re going to talk about Google Plus and... by Beth Browning | Mar 28, 2014 | Content Marketing, SEO |
Last time I reviewed some of the features of Google Plus and a few of the ways that it’s different from Facebook. So you may be asking, “aside from all of the really cool features offered on the platform why would anyone want to be a part of Google... by Beth Browning | Mar 25, 2014 | Mobile Marketing, SEO |
It’s no secret that the use of mobile devices is growing at a staggering rate. Mobile SEO is on the mind of many businesses and website owners.In fact, Google recently said that mobile searches may exceed desktop searches by the end of 2014. That’s the... by Beth Browning | Mar 24, 2014 | SEO |
What is Google Plus? Is it a social media platform that’s a threat to Facebook or is there more to it than that? There’s a lot of confusion around Google Plus, Google Authorship, and how they fit into an SEO strategy. This is the first of a four part... by Beth Browning | Jan 27, 2014 | Insights for Search, SEO, SEO Blogging |
It’s been an exciting week in the world of SEO! Not only did Matt Cutts put the hammer down on spammy guest blogging practices once and for all, he also made it crystal clear that Facebook and Twitter social signals are not a ranking factor. Some would say... by Beth Browning | Jan 6, 2014 | SEO |
There’s a lot of buzz about Hummingbird, Google’s most recent algorithm update. One of the things that makes Hummingbird different from previous algorithm updates is that Google didn’t just tweak things a bit, they replaced the entire engine. Once... by Beth Browning | Dec 23, 2013 | Content Marketing, Insights for Search, News, SEO |
Just the other day I was thinking about the relationship between social media and search engine optimization. I have to confess that I often-times feel like being active in the social-sphere is more of a burden than a blessing. After all, it’s hard work, takes... by Beth Browning | Nov 27, 2013 | SEO |
One thing I’ve noticed is that a lot of SEO agencies only provide metrics that compare the current month’s results with the previous month. In my experience this can result in a problem remaining undetected for far too long. It may mean that your organic... by Beth Browning | Jul 10, 2013 | Adwords |
Last time I wrote about the awesomeness of Google Webmaster Tools and how the reports can help you fine tune your website and improve it’s performance. One of the things I mentioned was that it’s a great idea to connect your Webmaster Tools Account with... by Beth Browning | Jul 8, 2013 | Google Webmaster Tools |
A lot people have heard of Google Analytics, but not Google Webmaster Tools. Google Webmaster Tools used to be the only way to gain insight into how your website was performing in natural search. Google does a pretty good job of listening to their users and so a few... by Beth Browning | Apr 26, 2013 | Content Marketing, SEO |
The interest in Google Authorship is rising almost as fast as the increase of usage of mobile devices to browse websites and search the internet. It got off to a slow start, but the adoption rate among search engine optimization and social media marketing... by Beth Browning | Apr 12, 2013 | Content Marketing, Duplicate Content, Press Releases |
SEO Duplicate Content Options In my last post, “Beyond the Optimized Press Release – What is the Media Looking for?,” I described the key components of a newsroom and shared some tips for making sure your website is media friendly. At the Search Engine... by Beth Browning | Apr 9, 2013 | Content Marketing, PR Web, Press Releases |
One of my clients recently engaged a PR firm to assist them with content distribution and to build relationships with media so that we can get more exposure for their great products and services. As a part of their search engine optimization strategy, I’ve been... by Beth Browning | Apr 1, 2013 | SEO |
What is Klout and is it important? Do Social Signals Impact SEO? If you’ve never heard of Klout, you’re not alone. Klout is one of a handful of score cards that are intended to measure the level of influence an individual has in the online world... by Beth Browning | Mar 29, 2013 | Adwords, Pay Per Click |
Now that we’ve completed some initial research, it’s finally time to set up our first Google AdWords campaign. Keep in mind that running a keywords bucket test is one more step toward establishing our overall campaign strategy. You’ve done your... by Beth Browning | Mar 26, 2013 | Adwords, Pay Per Click |
PPC can be an important part of an overall search engine marketing plan, it’s time to get back to the topic of AdWords. I hope you enjoyed the brief break and a couple of different topics, I know I did. But it’s time to get back to the task I started a... by Beth Browning | Feb 22, 2013 | SEO, SEO Blogging, Workshops |
There’s no denying that there are a ton of really great resources with free information about search engine optimization, social media marketing, content marketing, and PPC as well as any other topic you can think of that is directly or indirectly related to one... by Beth Browning | Feb 15, 2013 | Content Marketing, Insights for Search, SEO, SEO Blogging |
Increasing web traffic is a common topic of conversation these days. I wouldn’t be surprised if they didn’t start teaching keyword research and the basics of search engine optimization in high school. The most traditional way to think about keyword... by Beth Browning | Jan 15, 2013 | Content Marketing, SEO, SEO Blogging |
SEO is a technical almost borderline scientific process isn’t it? Words like algorithms and relevancy ranking sure make it sound like it is. Search engine optimization (SEO) is actually a very creative process. It’s an opportunity to unlock the creativity... by Beth Browning | Jan 2, 2013 | Content Marketing, Misc, SEO |
The SEO Acronym Meaning How to give a proper search engine optimization definition… The meaning of SEO, aka search engine optimization, is an interesting topic these days. In it’s simplest form, it’s the process of driving traffic to a website from a... by Beth Browning | Dec 4, 2012 | Adwords |
You’re ready to jump into the pay per click arena and set up your first AdWords campaign or are you? It’s tempting to click on the Create Your First Campaign button, assign it a name, select all of the settings, and write your headline and ad copy. But before... by Beth Browning | Nov 16, 2012 | Adwords |
Welcome to Part 2 of the Google AdWords Series. Profit from Pay Per Click – Part 1, reviewed information about what Google AdWords is and how it can be a great tool for businesses of all sizes to drive traffic, generate sales, and acquire customers. Part 2... by Beth Browning | Oct 30, 2012 | Adwords |
Adwords, Pay Per Click, AdSense, Online Advertising, SEO, Social Media……….. The list of terms related to internet marketing is never ending and trying to decide where to focus and how to get started gets more confusing every day. As usage of the...