When was the last time you really did any original brainstorming for your business? The next time you plan to do some SEO, I want you to also do some creative brainstorming or creative exercises for your Internet Marketing business. Remember a few of these tips. 1. If You’ve Got trouble getting started on brainstorming for original ideas for your business – Start in a Group. If so, then remember that creativity is best practiced in a group setting. In your group, you want people who understand how to contribute one idea positively with another idea. Not everyone has this ability so you need to be picky about finding team players who do not easily get distracted with negativity along the way. Brainstorming is one of your greatest thinking tools. It is possible to brainstorm effectively, even if you only can find one partner, but two or three of the right types of individuals, will elevate your overall creative journey so that you may come up with something completely original and new. 2. Try Using an illogical approach to stimulate fresh thinking. In an action of brainstorming, you are seeking to come up with something completely different than what has been done before by others. Therefore, taking an illogical approach sometimes helps you render completely new ideas. The challenge for many of us are that we tend to be either on the creative side or else on the analytical side. The last thing you want to do is follow a normal logical path because it will usually end up curbing any creative eb or flow. For example, how can you envision new ideas if all you tend to do is question how some new idea might be built? Or how can it be developed within a certain budget? The moment these issues creep into your thoughts all creativity is brought to stand still.
3. Eliminate Real Life Challenges From Your Creative Session. At the beginning of your creativity session, whether you are working with a single partner or a group, be sure to establish in everyone’s mind, that there are no real life perimeters. You have an unlimited budget and you are free from other deadlines during the creative process. 4. Once there is an idea circulating, keep it going, keep on building onto it and accept everyone’s contribution of ideas. No idea is too ridiculous. Looking back at the theory that Walt Disney took in the early days, he tended to believe there was room for both the highly creative and the highly logical thinkers. he creative people were the ones most successful at brainstorming new story ideas, gags for his famous cartoons, or dreaming up some new ride at Disneyworld. For example in the midst of a discussion about some new attraction, the group might have been layering idea upon idea, when suddenly, someone blurts out, “But we can’t afford to build this” or “there are 2 reasons this will never work.” Everything creative comes to a complete stop. So to prevent this, Disney would allow someone to say, “Well…we could do that, if we did this first.” His creative people were called imagineers. They were in one room dreaming up creative concepts, while in another room the analytical group awaited. When the idea was brainstormed out, then Disney would take the concept to the logical group and say to them, “figure out how to develop this and build this attraction.” No problem, they were logical and could build something to specification. A few more tips to help your creative flow: 5. Take the pressure off yourself and do something fun. Take the pressure off of yourself by doing something fun, something different. When children are allowed to play together, their creativity can go wild. But as we mature, we seem to lose this focus. In creating the very first search engine workshops back in the very beginning, I would actually take a day to talk business, while walking through Disney world in Orlando. Our first few Workshops were conducted on Disney property. Sure, I would be discussing business with others, but at the same time we were enjoying the sunshine and beautiful theme parks at Disneyworld. 6. Stop trying to replicate something that someone has already done before. Far too many people spend their lives trying to analyze and copy the ideas of others, rather than creating something brand new and fresh. Back in 2002 there were no hands-on SEO training workshops. But today, the Search Engine Academy has training centers located around the globe in the USA, Canada, Australia, Singapore, Malaysia, Indonesia, Hong Kong, the Philippines, Central and Eastern Europe and in the United Arab Emirates. 7. Remember to surround yourself with the right Kind of Creative Team Mates Surround yourself with the right type of creative thinkers and only brainstorm with creative people that know how to layer ideas upon ideas. It is good to have logical thinkers too (very important) but use their services down the road to validate, double check on things once your brainstorm has been developed by the creative group. 8. What to do if you feel stuck? Try Brainstorming in Reverse. Brainstorming is about taking a creative approach. It may help to start, by dreaming up the end result that you’d like to achieve. Then try and visualize the steps you need to take (backwards) to establish where you are now. 9. Always choose carefully, whose voices you choose to learn from. What you read, the teaching you absorb and any mentors that you may follow, are all important in fine tuning your own original approaches. Creativity is one of the most powerful God-given influences there is, for reducing your competition, and for capturing the attention of new audiences and establishing a whole, new, fresh original approach to your business. Check out the next Search Engine Academy Workshop Dates here.