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Good day, my wonderful SEO warriors! Schema.org is one of the new SEO processes and strategies we teach here at Search Engine Academy. What is schema, you ask? Go to that link, read it, then come on back, umkay?

Schema.org for better SERPsRemember, by using this markup language, there’s a possibility that content will be featured in the Google SERPs, so make it good!

Alrighty then, you’re back…or maybe you didn’t leave. Whatevs, let’s now talk about six new uses for schema.org that is support by our good friends at Google:

Organization logos – now you can hook up your site with an image that represents your organization. I swear, we are getting closer and closer to pure image searches! From the Google Webmaster Central blog, here’s a great example to use for yourself – substitute the specifics where needed.

Article markup – try to make your newspaper or magazine articles stand out a little better in the SERPs to feature the title, author and ratings.

Movies – what if you run a movie review site? If so, use markup language to display viewer ratings, reviews, titles, etc.

Television Episodes – or maybe you specialize in TV shows. Again, you can feature very specific information about episodes, series, season number, actors and more.

Local Businesses – for your local SEO efforts, if they’ve gotten flat, try using schema.org to highlight the business name, address, reviews, ratings, hours of operation and other items.

Software Applications – Oh, this is a good one. Do you develop and sell software? Use markup language for better SERPs to describe the software, user ratings, etc.

Two Ways To Incorporate Schema. Org On Your Web Pages

You apply schema.org to individual web pages. You can either insert it into the source code at the appropriate place on individual pages, or you can use Google’s Structured Data Markup Helper to help you add markup language for the six categories I highlighted in this post..

It’s easy to use! Pick a data type, paste in the URL or HTML the markup applies to and hit the “Start Tagging” button. You also have the option of emailing the markup language to yourself once you set it up in the tool.


Try using schema.org on a few of your pages if you’ve run into a brick wall getting them indexed and ranked over the competition. That’s what SEO is all about – apply, measure, analyze, and make corrections.

Until next time…keep it between the ditches!

All the best to you,