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Writing great blogging content is often the antidote for increasing visitors on a consistant basis. Any online entrepreneur knows the struggles and complexities of developing their website, let alone the ongoing process of writing blogging content that achieves goals.

From the initial process of creating a user-friendly website (Nancy has written an excellent series on Information Architecture starting here), to updating the platform with great content, online ventures entail a sometimes stressful yet vital position for business owners. The responsibility plays a key role when handling and facilitating an online site.

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Whether your goals are to gain an increase in qualified traffic, improved sales conversion rates or extend your business exposure and brand awareness in drastic proportions, the website content that your visitors find could mean the difference between success and failure of your endeavour. If you are a novice in this particular field, here are five tips when writing and posting articles:

  1. Begin your content with the conclusion.
    Think of your site and its elements like an inverted pyramid. The meat of your article should be placed and easily found above the fold.  It is a proven fact that Internet users do not like going through large chunks of data and long paragraphs just to be able to get the main element or essence of a page. If you place the most vital aspects at the end of your page, a lot of potential customers will probably leave too soon and go in search for other results.
  2. Make use of lists, and lots of them too.
    Internet users favour list-type or bullet-type content since they are easier to read and digest without missing any vital components. Lists are a lot simpler to understand without the requirement of reading each and every word in the content.
  3. Make the tone of the conversation friendly.
    It is essential to write in this manner to be well presentable to people, and make them read your content as if they were just talking to someone they know. While using a friendly tone in your writing, it is still important to observe proper capitalisation and the use of punctuation at all times for professionalism.
  4. Make the paragraphs short.
    No one wants to read page-long paragraphs, especially if they are looking for a simple and short answer. Even relatively dense paragraphs composing of 100 words may also be irritating to the eyes like various texts on a computer screen.
  5. Make sure to include alluring and detailed headlines, titles and subheadings.
    This is very important because you want to really get your readers attention and draw their eye to the important pieces of information.