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Good day, my SEO comrades! Here’s hoping all is well with you! When we teach SEO competitive analysis here at Search Engine Academy, people always look forward to this – spying on the competition! But hey, who wouldn’t like to know what their competition is doing for SEO, right?

Well, let’s go over three good reasons to do your own SEO competitor analysis, shall we?

See What The Competition Is Doing For SEO On Their Web Pages

By conducting and evaluating a competition analysis on your competitor’s website for SEO purposes, you can clearly see what they’re good in, and what’s lacking. The tools you can use lay it all out for you. Maybe they have missing and/or duplicate meta title and description tags. If so, guess what? You can easily work on yours and watch your click through rates increase. When more people click on your pages in the search engine results pages (SERPs), Google’s gonna sit up and take notice. And when they do, they will boost your pages up in the SERPs. Pretty cool, eh?

See Which Keywords The Competition Is Outranking You On

One of the biggest reasons to do competitive intelligence analysis for SEO is to see who’s ranking which keywords and phrases above you. Once you’ve done this analysis, if there are keyword phrases you want to rank for, you can develop your content strategy around those phrases and get cracking! You may also uncover some really nice long-tail keyword phrases during your keyword research that your competitors aren’t using. If so, this is your chance to use those phrases to leap frog over the competition for the easier keyword phrases, then you can work your way up to the harder ones, umkay?

See The Inbound Back Links They Have That You Want

Another part of competitive intelligence analysis for SEO is doing a link analysis profile on the enemy. You will discover great linking partners they have that you don’t have – that you need to boost your pages over theirs. Evaluate the sites that look like good linking partners and make sure you create a very compelling email to them that’s highly customized. You’ll see the anchor text the competition is using, and this is helpful for you to create your own – don’t copy theirs!

Now, keep in mind that any competitive analysis you do is all driven by keywords. So the first thing you need to do is keyword research, get the phrases you want to rank for – assuming you already don’t – and use the same ones consistently through out your analysis efforts.

So let me leave you with this question: do you know who your online competitors are? If not, how about starting there and discovering your top two or three competitors, using the keyword phrases you want to rank for? Once you find them, get to work on analyzing their sites and see where opportunities exist for you to outrank them with SEO strategies and processes, umkay?

And don’t forget…keep it between the ditches!

All the very best to you,