Search Engine Academy Blog
Insights into making your web presence shine online
Google My Business A to Z: A New Course is On Its Way!
Wow! So much has changed with Google My Business over the last few years… What started as a fairly simple, if clunky, tool to allow local businesses to update Google about their basic information has morphed into another one of Google’s Mega-platforms....
Staying SEO Strong in Google Search Results – What You Need to Focus On
If your business went from being profitable to being a money loser because you just lost 25% of your search traffic, it’s hard not to conclude that something is damn wrong with a lot of your pages.
Who Does SEO? Google, That’s Who!
“We as a company spend a lot of time thinking about search engine optimization, or SEO.” That telling statement is from a fairly recent blog post by Googler Sean O’Keefe. O’Keefe is a data scientist at Google and wrote about how Google markets its own websites to,...
John Alexander, RIP
Updated 9/21/18 For those of you who knew John or Marlene, or who were blessed by what John did in his life, here’s your chance to honor his memory in a practical way that will, in turn, be a blessing. Please consider this prayerfully....
General Data Protection Regulation and Google Analytics (Video)
Those clever chaps at Google are at it again, filling our in-boxes with emails talking about General Data Protection Regulation (GDPR) and their own Google Analytics Data Retention. There’s a whole lot of techno-privacy babble going on, and so it was our job to...
SEO As A Multi-Disciplinary Practice
Search Engine Optimization, or SEO, sounds pretty niche-specific, doesn’t it? If you’re a business administration person, it might sound as specialized as it is obscure. SEO is like “front-end user interface developer”: techy and incomprehensible at the same time....
The Circle of Life and YouTube
If you have any vested interest in YouTube advertising or publishing through YouTube, you’ve undoubtedly heard of the enormous advertiser boycott hitting the platform, lovingly dubbed, “The Adpocalypse”. Over 250 major brands, such as Pepsi,...
Use Hotjar For Analytics and Feedback
Hotjar provides you with various information regarding the visitors on your website or mobile application. It’s a well known powerful solution, that offers limited free access as well as full featured paid services. Hotjar allows you to visually track – visitor usage...
Website Usability Issue So Bad it Violates Google’s Adwords Policy
Here is the transcript: Hi & welcome to this brief, In a Nutshell Video, on Website Usability. Today’s video is a demonstration of a Usability Issue So Bad, That it Violates Google’s Adwords Policy Who am I? I am Greg Mate of Search Engine Academy Montreal. A...
A Graphical History of Search Engines
I am beginning to feel a little old. New things keep popping up on the web, you know, like Instachat and Snapgram – or something like that. I remember the web in the days before… brace yourself, the days before Google. The days of directories, Lycos,...
How to Verify Website Ownership in Google Search Console
Google Search Console is an indispensable tool for SEO professionals and Webmasters alike. To make use of this tool, however, you have to connect your website with the Search Console. While you don’t have to be a programmer to accomplish this, it might be...
How to Completely Mess Up Your CTA
Sir, Your CTA is DOA. A CTA is a bad thing to mess up. Mess up your CTA, and you won’t be getting the best results possible from your marketing efforts. What’s a “CTA”, you may ask? In short, it’s your “Call To Action”...
LinkedIn’s New Look: A Layout Comparison
Change is the Only Constant Change is the only constant, so they say. And that holds true in the world of social media. LinkedIn, one of the older social media outlets, has recently rolled out some changes to their user interface. And as is typical of most changes,...
Is Spam Vandalizing Your Google Analytics Data?
Google Analytics is the most common tool available to measure your website’s Key Performance Indicators (KPI), something we always urge our workshop students to pay close attention to. No wonder. GA is free, powerful, and, at a basic level, easy to use. As a...
Learn the Latest in Search: SEO Workshops Given Complete Update for 2017
At the Search Engine Academy, our flagship SEO training workshop is 5 days and covers, conservatively, hundreds of SEO topics during the course of the training. So it’s, well, interesting keeping our teaching materials up to date. And 2016 has been a busy year.
Online and On Demand Now! Real World SEO: Essentials
What Comes to Your Mind When You Read “SEO”? Confusion? Overwhelm? Despair? If that sounds familiar, and you want to eliminate those bad SEO vibes, you need to read on… Ever find yourself wandering (and wondering!) through all the SEO information on...
Fundamentals of Keyword Research Webinar
Recently Google severely limited the information reported by the “Keyword Suggestion” tool that has been included in their AdWords Keyword Planner. SEO and digital marketers were outraged and disappointed that the keyword research tool they relied on to...
SEO Consulting Services from the Search Engine Academy?
Who better to consult with you on your digital marketing than the folks who’ve been teaching SEO to students around the world for more than a decade? We’re coming up hard on 2017. Time doesn’t just fly, it’s supersonic! Here I am starting my...