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Essentials Search Engine Optimization Class

At the SEO Essential Skills Workshop, as a beginner, you will have a thorough grounding in the basics of search engine optimization, which will get you started in using good practices and understanding of the tools. After you pass the final exam, you'll receive certification showing that you've completed the modules and understand the concepts. Essential Skills Workshop Syllabus

The entire workshop is hands-on and personalized to you and your classmates. You'll see demonstrations of real situations, hands-on practice of your own problems, and daily self-evaluations of each participant so we are sure you're understanding everything.

  • Day 1 - Search Engine Basics: Getting Results (details)
  • Day 2 - Search Engine Processes (details)

Once you have completed this course, you will receive official certification from our program, and leave with a firm grasp of how to successfully connect to your customers through the Internet.

Amanda with Sue Cooper, SEO Graduate, Australia"I would highly recommend this SEO workshop. I’ve just completed the two day introductory course and have been enlightened on the tools of SEO. I really think it’s important to understand the technology as a business owner. I now feel more confident to help implement future marketing campaigns.‎”

Amanda Micola
Queensland, Australia
Essentials SEO Workshop Graduate

Read other testimonials

Day 1 – Basic SEO Essentials

  • What is Search Engine Optimization?
  • How Search Engines Work
  • Organic Versus Paid Search
  • Anatomy of a Search Results Page
  • Why Apply SEO to Your Web site
  • How to implement SEO
  • The Benefits of Doing SEO
  • Examining a Stress Free System of doing SEO
  • Google Trends
  • Making Your Content Effective
  • The New World of Web Content
  • Google Panda and SEO
  • Google Webmaster Tools
  • Student Website Reviews
  • Questions and Answers

Day 2 – Basic SEO Essentials

  • Linking Strategies Through External and Internal Linking
  • Key Concepts – Authority, Relevancy and Pagerank
  • A Comparison of Various Links
  • Links and Google Penguin
  • External Linking Strategies
  • Types of Links:
    • Understanding Link Diversity
    • Authority Site Links
    • Getting EDU Links
    • Building links externally to you
    • SEO Strategy for Cleaning Up Links
    • Tips for Finding Links
    • Try a Link Discovery Tool
  • The Power of Internal Links:
    • Internal Linking Strategies
    • HTML Sitemaps
    • XML Site Maps
    • Directory Style Sitemaps
    • No Follow Attribute
    • Absolute Versus Relative Links
    • Disavowing Links
  • How to Stay Out of Trouble with the Search Engines
  • Getting the Most Out of Your Blog:
    • Blogging and SEO
    • Optimizing Your Blog Posts
    • WordPress and SEO
    • Tips For Increasing Your Chances For Popular Posts
    • Understanding the Value of Trackbacks
    • How to set up and use Trackbacks
    • Blog Resources
    • Blog Search Engines
  • Student Website Reviews
  • Questions and Answers
  • Certification Exam

Classes Start Soon!

Practice on your own website right in the class. Get feedback and guidance from our instructors as you learn:

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Student Testimonial

"I attended the SEO Academy training delivered by Mike Marshall and his associates this past January. I found completely new ways of thinking about SEO and its associated activities that led to major progress for the websites I manage directly and for websites I consult about. VERY engaging, informative class with great instructors!"

Karen Tiede
SEO Workshop Graduate

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