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essential-seo-training

SEO Essentials Class

At the SEO Essential Skills Workshop, as a beginner, you will have a thorough grounding in the basics of search engine optimization, which will get you started in using good practices and understanding of the tools. After you pass the final exam, you’ll receive certification showing that you’ve completed the modules and understand the concepts. Essential Skills Workshop Syllabus

The entire workshop is hands-on and personalized to you and your classmates. You’ll see demonstrations of real situations, hands-on practice of your own problems, and daily self-evaluations of each participant so we are sure you’re understanding everything.

Day 1 – Search Engine Basics: Getting Results
Day 2 – Search Engine Processes

Once you have completed this course, you will receive official certification from our program, and leave with a firm grasp of how to successfully connect to your customers through the Internet.

Amanda Micola“I would highly recommend this SEO workshop. I’ve just completed the two day introductory course and have been enlightened on the techniques of SEO. I really think it’s important to understand the technology as a business owner. I now feel more confident to help implement future marketing campaigns.‎”
Amanda Micola, SEO Essentials graduate, Search Engine Academy Australia

Read other testimonials

Day 1 – Basic SEO Essentials

  • What is Search Engine Optimization?
  • How Search Engines Work
  • Organic Versus Paid Search
  • Anatomy of a Search Results Page
  • Why Apply SEO to Your Web site
  • How to implement SEO
  • The Benefits of Doing SEO
  • Examining a Stress Free System of doing SEO
  • Google Trends
  • Making Your Content Effective
  • The New World of Web Content
  • Google Panda and SEO
  • Google Webmaster Tools
  • Student Website Reviews
  • Questions and Answers

Day 2 – Basic SEO Essentials

  • Linking Strategies Through External and Internal Linking
  • Key Concepts – Authority, Relevancy and Pagerank
  • A Comparison of Various Links
  • Links and Google Penguin
  • External Linking Strategies
  • Types of Links:
    • Understanding Link Diversity
    • Authority Site Links
    • Getting EDU Links
    • Building links externally to you
    • SEO Strategy for Cleaning Up Links
    • Tips for Finding Links
    • Try a Link Discovery Tool
  • The Power of Internal Links:
    • Internal Linking Strategies
    • HTML Sitemaps
    • XML Site Maps
    • Directory Style Sitemaps
    • No Follow Attribute
    • Absolute Versus Relative Links
    • Disavowing Links
  • How to Stay Out of Trouble with the Search Engines
  • Getting the Most Out of Your Blog:
    • Blogging and SEO
    • Optimizing Your Blog Posts
    • WordPress and SEO
    • Tips For Increasing Your Chances For Popular Posts
    • Understanding the Value of Trackbacks
    • How to set up and use Trackbacks
    • Blog Resources
    • Blog Search Engines
  • Student Website Reviews
  • Questions and Answers

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Upcoming Workshops

Mon 14

Complete SEO Training Class San Francisco Bay Area, CA, September 14, 2015

September 14 @ 8:30 am - September 18 @ 5:00 pm
Dublin CA
Mon 14

Basic SEO Training Class San Francisco Bay Area, CA, September 14, 2015

September 14 @ 8:30 am - September 15 @ 5:00 pm
Dublin CA
Wed 16

Advanced SEO Training Class San Francisco Bay Area, CA, September 16, 2015

September 16 @ 8:30 am - September 18 @ 5:00 pm
Dublin CA
Mon 21

Complete SEO Training Workshop – Montreal, QC, Canada

September 21 @ 9:00 am - September 25 @ 5:00 pm
Beaconsfield (Montreal) Quebec Canada
Mon 21

Complete SEO Training Workshop – Los Angeles, CA, USA

September 21 @ 9:00 am - 5:00 pm
Newport Beach CA USA
SEO Essentials Class was last modified: April 28th, 2015 by Search Engine Academy
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